Forgottenness

You're not from the castle, you're not from the village. you're nothing.

Financial benchmarks in this area can differ radically from those in places where more people are struggling to put food on the table. Many of Nassau’s affluent families think of themselves as practically middle class, saying that property values and taxes are so high that $380,000 does not go very far.

"On Long Island, it’s barely a living," said Steven R. Schlesinger, a lawyer and professional poker player. "In Plano, it’s a living." ~ "The 1 Percent Paint a More Nuanced Portrait of the Rich," New York Times, January 15, 2011

It is true that in publicity one brand of manufacture, one firm, competes with another; but it is also true that every publicity image confirms and enhances every other. Publicity is not merely an assembly of competing messages: it is a language in itself which is always being used to make the same general proposal. Within publicity, choices are offered between this cream and that cream, that car and this car, but publicity as a system only makes a single proposal.

It proposes to each of us that we transform ourselves, or our lives, by buying something more.

This more, it proposes, will make us in some way richer — even though we will be poorer by having spent our money….

Publicity exerts an enormous influence and is a political phenomenon of great importance. But its offer is as narrow as its references are wide. It recognizes nothing except the power to acquire. All other human faculties or needs are made subsidiary to this power. All hopes are gathered together, made homogeneous, simplified, so that they become the intense yet vague, magical yet repeatable promise offered in every purchase. No other kind of hope or satisfaction or pleasure can be envisaged within the culture of capitalism.

Publicity is the life of this culture — insofar as without publicity capitalism could not survive — and at the same time publicity is its dream.

Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible. This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.

~ John Berger, Ways of Seeing

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